About Us

Our Mission

Driving business success through Commercial Excellence

At AcumEQ, our mission is to empower businesses to reach their full potential. We leverage our expertise in Commercial Acumen combined with the Emotional Intelligence required to understand your customers value drivers to provide holistic strategies that drive sustainable growth and profitability. Our commitment to excellence ensures that we deliver results that align with our client's objectives.

Partnership Values

We believe in building long term value based relationships, acting with integrity and creating trust.

We aim to transfer knowledge and understanding to deliver short term wins balanced with the long term compound benefit.

To maximise benefit we take a holistic approach to stakeholders - first understand the complex diverse views and then tailor the solution to optimise across the whole. 

Who We Are

Mark Richards has 15 plus years experience managing Commercial Strategy in a B2B environment for FinTech start ups, service businesses and global data companies 

He has built new product propositions, grown client bases from 3 to 30 and negotiated contracts worth over £100m

Why not see if he can help your business?

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