Fractional CRO · Board Advisor · Commercial Strategist
I turn fragile revenue into scalable profit for B2B tech-enabled businesses.
You have a strong product. The commercial engine holding it back is what we build together.
Fractional CRO · Board Advisor · Commercial Strategist
You have a strong product. The commercial engine holding it back is what we build together.
The end-to-end capability a business needs to win, retain, and grow clients profitably. It covers proposition, pricing, go-to-market strategy, sales process, and team alignment. Most growth-stage businesses have parts of it. Few have all of it working together.
A senior commercial leader who works inside your business part-time. You get the strategy, execution, and accountability of a full-time Chief Revenue Officer without the full-time cost, commitment, or risk of a permanent hire. Built for businesses that need serious commercial leadership and are not yet ready to employ it full-time.
A structured plan that defines exactly who you are selling to, what problem you solve for them, how you reach them, and how you convert interest into revenue. It is not a marketing plan. It is the commercial foundation every ambitious business needs before scaling anything else.
Growth still depends on the founder. Revenue is there but it is fragile, unpredictable, and held together by you being at the centre of every deal. The commercial engine is not a system. It is you.
Replace founder-dependent commercial activity with a fitted system built for your market, your team, and your stage. Not a playbook copied from somewhere else. A commercial engine designed specifically for AcumEQ clients.
Clarity, traction, and revenue that does not require you to personally close every deal. A business that can grow without you being the commercial glue holding it together.
Revenue exists. You just cannot predict it, protect it, or scale it without being at the centre of every deal yourself.
Revenue is climbing. Margins are shrinking. You are busier than ever and not significantly better off. Something in the commercial model is broken.
You are discounting to close. You suspect you are undercharging. You do not have a pricing structure you can defend with confidence.
Plenty of conversations. Not enough clients. Your proposition is not landing the way it should and the gap between interest and commitment keeps widening.
Sales, marketing and product all tell a different story. There is no single owner of the full revenue system. Deals fall through the cracks between functions.
Growth has stalled. The next stage needs a different approach and you do not have the internal senior resource to build it. Not full-time.
Every engagement starts with a conversation. Most start with the diagnostic.
A structured assessment of your end-to-end commercial capability, benchmarked against best practice. You receive a clear picture of what is working, what is holding you back, and a prioritised set of recommendations with defined revenue and profit impact.
I become part of your leadership team. Not a consultant who drops off a report. A commercial partner who takes ownership and gets things done alongside you. Strategy and execution together.
On-call strategic guidance for founders and CEOs navigating commercial complexity. External perspective at the moments that matter most.
Three steps. No recycled playbooks. Everything built for your business, your market, and your stage.
We start with the Commercial Excellence Diagnostic. A rigorous assessment of your full commercial capability benchmarked against best practice. You leave with a clear, prioritised view of what is holding you back and what to fix first. No guesswork.
We design and implement the commercial system your business actually needs. ICP clarity, value narrative, pricing confidence, go-to-market structure, pipeline discipline. Fitted to your stage and your market, not a generic playbook.
The goal is a commercial system your team can run every week without the founder at the centre. We build internal capability alongside the strategy so the results outlast the engagement. You grow on your own terms.
Seventeen years leading commercial strategy at senior level across financial services, data, and regulated markets.
Seventeen years in the room where the commercial decisions get made. The outcomes speak for themselves.
"Mark helped us to understand our profit levers and ensured we executed on these to deliver significant growth."Jamie, Founder — Financial Services Technology Business
All case studies are anonymised at client request.
Competing in a crowded market with strong delivery but no clear differentiation. The founders needed a sharper proposition, a better sense of their ideal client, and pricing that reflected the value they were actually creating.
We worked through their purpose, modelled the value of their key differentiators, and built structured commercial packages for their target market.
"Mark facilitated and nurtured our creative ideas and vision into a constructive commercial strategy that we are already using to build lasting value-based relationships with our clients."Paul, MD
Revenue was growing. Profit was not. The leadership team had multiple hypotheses but no alignment on what to prioritise or what each change would deliver in pound terms.
We identified all revenue, cost and profit levers end to end. Built a single programme with KPIs and governance the whole team could get behind.
"Mark helped us to understand our profit levers and ensured we executed on these to deliver significant growth."Jamie, Founder
Proprietary technology solving a real problem in insurance. But buyers did not understand the need. The business needed pipeline momentum and a message that actually landed.
We redefined the value proposition in terms of specific profit differential and cost saved in actual pounds. Outreach conversion tripled.
"Mark successfully helped us translate a complex technical proposition into a sharper commercial narrative, with clearer buyer pain, stronger urgency, and a more focused path towards pilot conversion."Gaby, Founder
"Mark empowered the team to create new propositions that delivered the highest profit for 10 years."Phil, MD — Regulated Data and Debt Management Business
I am a commercial and growth leader with over two decades of experience driving revenue strategy, pricing and profitability across financial services, data and regulated markets.
As VP Commercial and Growth Strategy at Equifax, I led pricing and revenue across global portfolios. At TDX Group I was part of a leadership team that grew the business from 3 clients to 30 and a £200m exit. I have negotiated individual contracts worth over £100m and built commercial systems for businesses from founder-led startups to listed enterprise.
Today I work with founders and CEOs of growth-stage, tech-enabled service businesses operating in regulated markets. The kind of businesses where the next stage of growth is real and within reach but the commercial foundations need building properly. Not with generic advice. With specific, outcome-focused work that moves revenue and profit.
AcumEQ stands for Commercial Acumen combined with Emotional Intelligence. It is how I work. I bring the frameworks and the experience. You bring the knowledge of your own business. Together we build something that delivers real results and outlasts the engagement.
Every engagement starts with a 45-minute strategic fit call. No pitch. Just a clear conversation about where your business is and where the biggest commercial opportunity sits.
Book a strategic fit call Or email me directly: mark@acumeq.comRevenue is growing but it still feels fragile. A fractional CRO gives you senior commercial leadership without the cost or risk of a full-time hire. Here is when it makes sense and what it actually changes.
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